RPC Matters
October - December 2008
Custom moulded lid provides ideal follow-on for Heinz
RPC Containers Market Rasen has provided a custom
moulded lid – incorporating a levelling bar and a
detachable scoop – for Heinz’s newly launched Nurture
Follow-On milks for growing babies. The project
confirms the site’s capabilities in manufacturing
technically demanding and intricate designs.
Heinz has developed Nurture Follow-On milks, suitable from 6
months, to offer an advanced, combined approach designed to
nourish, protect and develop babies when used as part of a
diversified weaning diet. Its development follows an extensive
period of scientific research, drawing upon published clinical
data from Europe’s leading baby nutrition experts. The standard
formulation includes new ingredients that are all clinically
proven to offer advanced nutritional and health benefits to
babies, while Heinz also provides a specialist product for babies
with sensitive tummies, called Nurture Gentle Follow-On.
To underline the launch, Heinz elected to develop a bespoke packaging format that facilitates
portion control, ease of preparation and product protection for the benefit of consumers. The milk
powder is contained in a high-barrier paperboard can from Sonoco which is hermetically sealed to
maintain product quality on-shelf. Heinz turned to RPC Market Rasen to design and manufacture an
innovative recloseable lid.
|
|
